Crayons to Classrooms
As a nonprofit store for teachers from under-funded K-12 schools, Crayons to Classrooms is a one stop shop with the goal to enhance the readiness to learn for all children in need. Our mission is to provide students with the basic school supplies that are essential to academic success—at no cost to the children's teacher, families or schools.
Our companies mission and values work together to establish a cohesive brand that highlights the core of Crayons To Classrooms. Our logo, an iconic symbol of two crayons referencing the supplies collected as well as company name is pared with an educational color system establishing our voice.
Our brand uses iconography, color, and typography to voice our values. Displayed below are our design guidelines to be followed throughout our brand collateral and merchandise.