Type To Ticket
Type to Ticket is a four day typography conference that educates professionals and students on the impact type design has on specific demographics during United States presidential elections. This confrence package draws inspiration from election propaganda, political parties, and the brand identities from past candidates in order to develop a visual understanding of election season.
The use of typography in political marketing is always well considered in order to target key demographics during election seasons. This program is a representation of the two main political parties demonstrated through typography, showcaseing talks and workshops on how type can influence a presidential election in The United States.
Included in this conference package is a ballot inspired pocket guide, or small, condensed version of the program made for easy access while attending the conference.